Many business owners recognize the importance, value and benefit of social media as part of their marketing strategy. However most business owners are often too busy running their business and have trouble finding the time for social media. This is especially the case during peak season months. In addition there are so many social media channels these days it’s quite a challenge to figure out exactly where to focus your attention.
Many business owners view their social media channels as similar to other marketing initiatives like print advertising and all too often that shows in the style and content of their posts.
It’s important to understand that social media is about creating relationships with real people. It’s almost like they are walking into your business except rather than your physical premises it’s online instead. At its heart social media is about people, storytelling, engagement, conversations and developing a consistent image and reputation. This forms the basis and permission for developing leads and driving sales within your social media audience.
How I Can Help You
If you need assistance with your social media I can assist you with some or all of the following tasks according to your budget and your needs:
- Strategy, planning and goal setting
- Identify target demographics
- Set objectives and identify how they will be measured and managed
- Content management – create and post text, photographs and video to your social media channels.
- Engagement & response to comments and messages
- Development of brand and online reputation
- SEO (search engine optimization) and generation of inbound traffic
- Cultivation of leads and sales
- Communicating your online brand in a positive, authentic way.
- Administrate the creation and publishing of relevant, original, high-quality content.
- Create a regular publishing schedule based on your budget.
- Promote brand and messaging through social media advertising.
- Create website landing pages to drive your marketing conversions.
- Create & manage Google search and display ads
- Review analytics